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DF Direct Weekly: RTX 4080 pricing – a big mistake or a sign of things to come?
DF Direct Weekly: RTX 4080 pricing – a big mistake or a sign of things to come?
The fall-out from Nvidia’s RTX 4080/4090 reveal last week has been intense. We saw the reveal of the RTX 4090 – a phenomenally achievement in performance – backed by the debut of pioneering new technology like DLSS 3 frame generation, the remarkable RTX Remix and a new version of Cyberpunk 2077 that is to all intents and purposes running with full path-tracing. The technology is there to move PC gaming onto a new level but reaction to the keynote has instead been dominated by RTX 4080 pricing. Two RTX 4080s of very different spec levels are coming – priced at $899 and $1199 respectively – and based on reaction to Nvidia’s own benchmarks, there’s a performance gulf between them and an ‘fps per dollar’ deficit compared to prior gen-on-gen leaps.
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