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EA Sports and La Liga partner up in EA’s first big move since FIFA divorce

EA Sports and Spain’s premier football league, La Liga, have struck up a new deal that will make EA Sports the sponsor for the league for the next five years. Marca and Sport, the two leading Spanish soccer publications have provided different figures with the latter stating the deal will be worth €30m per annum and the latter stating it will be worth €30m per annum.

EA Sport FC’s Vice President of brand, David Jackson had this to say in his press release:

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