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Electronic Arts, LaLiga Announce Multi-Year Partnership for EA Sports FC

Electronic Arts, LaLiga Announce Multi-Year Partnership for EA Sports FC

The deal gives EA title naming rights for all LaLiga competitions, as well as a complete rebrand of LaLiga with EA Sports including all logos, graphics, fonts and other visual elements. The deal will cover La Liga, La Liga 2, LaLiga Promises, the league’s annual youth tournament, and eLaLiga, the esports league of LaLiga.

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