7 Expert Tips for Starting a Gaming Blog
Looking to turn your love of gaming into a lucrative side hustle? Turning your passion and writing talents into blogging might be something to consider. Nowadays, it’s easier than ever to get started with blogging. In fact, there are more than 32 million active blogs in the United States alone. Blogging can also be profitable. Provided you have the time to post a few high-quality posts every week, you can expect to earn upwards of $1,000 every month. Need some help turning your gaming blog ideas into a reality? Read on for some essential tips.
1. Decide Your Angle
So you want to blog about gaming? That’s all well and good, but you’ll need to decide your exact angle if you want to stand out from the crowd. Are you a diehard gamer who wants to post about speed runs or easter eggs you’ve discovered whilst playing your favorite RPG? Do you have aspirations about becoming a respected esports journalist? It’s important to find your niche before putting in the hours at the keyboard. You can diversify posts at a later date, but during the early days of your blogging career, focused content is going to put you in a much stronger position.
2. Find Your Focus
Once you’ve established an angle for your blog, you can start tailoring content. If you want to create a blog with a journalistic angle, think about the type of content you want to cover. Want to let your readers know about upcoming releases or esports events? You’ll need to get to grips with things like release slates and tournament dates. Think about liaising directly with developers if you want to review the latest releases. If you want to keep readers in the know regarding esports events, make sure you’re clued up about the latest 2023 LCK schedule.
3. Plan Your Content and Create a Publishing Schedule
You’re not going to secure much of an audience if you’re only posting the occasional blog post. If you want your blog to amass a sizable audience and secure you a healthy income, you’ll need to up your game and release content regularly. Even if you’re starting with a handful of posts every week, it’s worth creating a content schedule to help you keep on top of things. Online toolkits like CoSchedule are incredibly useful for planning your release schedule.
4. Experiment with Different Types of Media
In-depth blog posts and editorials are all well and good, but gaming is a visual and interactive medium. As such, it’s worth experimenting with video content. If you don’t think you can create effective videos yourself, why not link to ones
hosted on third-party sites? Just make sure you’re crediting the source. Once you’re attracting a significant number of readers and generating a big enough income, you can think about outsourcing video creation to freelancers.
5. Invest in Resources
Want to review games? Thinking about posting video game walkthroughs on your blog? You’ll need to ensure you have all the technology and software you’ll need to create content regularly. If you’re a PC gamer, a second-rate setup isn’t going to cut it. If you want to post about console releases, an Xbox Series X or PlayStation 5 are the bare minimum you’ll need to remain competitive in the blogosphere.
6. Engage and Interact with Blog Readers
To create captivating content, you need to understand your audience. One of the easiest ways to get to know your readers is to engage with them directly. When writing a blog post, include a call to action to encourage readers to leave comments and feedback. Alternatively, think about creating a newsletter for subscribers. This way, you’ll have a readymade mailing list that can be used to connect directly with your audience. Ask your readers what’s working for them and what kind of content they’d like to see in the future.
7. Promotion is Pivotal
There’s no point investing time and effort in a blog if nobody’s reading it. Thankfully, promoting a blog is fairly straightforward. Around 77% of bloggers use social media to spotlight their blogs. Twitter is the preferred method for most bloggers. Use your Twitter stream to promote newly-published posts or connect with other bloggers. This way, you’ll be able to capitalize on established audiences who might be interested in your own content.
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