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Entain Names Brian Lancey Chief Marketing Officer For Unikrn Esports Relaunch

Entain Names Brian Lancey Chief Marketing Officer For Unikrn Esports Relaunch

Gaming company Entain has named Brian Lancey as Chief Marketing Officer of its Unikrn esports brand ahead of a relaunch planned for later in the year. Lancey joins Unikrn from Mastercard, where he was global VP of sponsorships and consumer marketing. Lancey’s new role will see him lead brand development for the relaunch of Unikrn, which Entain plans to pitch as the leading esports entertainment platform for new audiences.

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